The public domain of the Perth Cultural Centre was in need of revitalisation. After some years the control passed to the East Perth Redevelopment Authority.
Along with long term planning the authority developed a range of short-term projects to provide a temporary stimulus for increased activity in the public domain. A number of project were devised including new landscape treatments, an urban orchard, children’s play areas and temporary kiosks for food and beverages. The LED Screen was part of the planning.
"Inspired by Urban screens from around the world, the screen provides opportunity for the resident cultural institutions and other arts organisations to share content, ideas and innovations with the general public".
Hon John Day, Minister for Planning, Culture and Arts, Science and Innovation.